SAVE THE DATE For PATA & India Tourism Roadshow to USA and Canada

We are pleased to inform you that we have received necessary approvals to conduct Roadshow to USA and Canada, in partnership with India Tourism as per the itinerary given below. More details will be communicated in the coming week.

Tue 30th May 2017 : Toronto
Wed 31st May 2017 : Boston
Thu 1st June 2017 : Chicago
Tue 6th June 2017 : Houston
Wed 7th June 2017 : New York
Thu 8th June 2017 : New York

Kindly intimate your intend to participate in the above mentioned Roadshow by 3rd March 2017.

Himalayan Travel Mart, 2017

January 5, 2017 — The Himalayan Travel Mart scheduled from 1-4 June, 2017 in Kathmandu, Nepal, is a Business to Business Event where Buyers & Sellers with interest in Nepal, Himalaya or Similar Region come together in one platform for a successful venture.

The Event is being organised by PATA Nepal Chapter with PATA International, Nepal Tourism Board and other pertinent Tourism Organizations and hosted by the Ministry of Culture, Tourism & Civil Aviation. The objective is to re-define Adventure Tourism and establish Nepal as a Gateway to the Himalaya.

During the HTM there will be 2 side events taking place simultaneously; 1. International Travel Bloggers & Media Conference on 1 June, 2017. An event to bring

together professional International Travel Bloggers, International Media Persons as well as a dynamic line up of National and International Thought Leaders across the world to observe the beauty of Nepal.

2. HTM Conference on 2 June, 2017. World renowned, distinguished Speakers from around the world will be talking about their experience in connection with the trends of Tourism on Innovative Marketing, Digital Marketing, Aviation, Hospitality, Human Capital, Trend in the Himalaya and Event Management.

We invite PATA Members for their participation or suggestions on prospective Buyers for the HTM 2017.

For more details please contact: Ms. Jyotsna Lama Khadka at


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Pata India Chapter held its 5th Update & Outlook Meeting with the Ministry of Tourism for its Membership, on 26th December, 2016 at The Claridges, New Delhi.

Media coverage of WWF PATA Bagh Mitra Awards

PATA India Chapter successfully conducted its 46th AGM on 2nd December, 2016 at The Claridges, with 35 members present. Along with the Chairman Mr. Vinod Zutshi, office bearers – Mr. SanJeet – Vice Chairman, PATA, Mr. Jatinder Taneja – Honr. Secretary, Mr. Vikram Madhok – Honr. Treasurer and Mr. Runeep Sangha – Executive Director PATA India Chapter also graced the occasion.

Media Coverage of the PATA-MOT Europe Roadshow

PATA-MOT Europe Roadshow Travels European Continent

PATA India Chapter, in cooperation with Ministry of Tourism, Government of India, conducted its business development Roadshow in six European cities from October 17-27, 2016. The Roadshow started in Helsinki (Finland) on October 17, and moved on to Stockholm (Sweden) on October 18, Copenhagen (Denmark) on October 20, Vienna (Austria) on October 24, Prague (Czech Republic) on October 26, and concluded in Warsaw (Poland) on October 27. PATA India Chapter’s Executive Director, Runeep Sangha, said, “We are more than satisfied with the response we have received from the European market. Since last year we have covered European Countries and hope to firmly establish ‘Share of Mind’.

Roadshows are aimed to promote inbound tourism from these important and emerging source markets for India. These markets have a variety of travellers, including both high-end as well as mid-market. The idea is to give the Buyers and key influences a taste of Incredible India.

Scandinavia represents a high end long haul market and the interest shown by Travel Agents and Tour Operators from Helsinki, Stockholm & Copenhagen is encouraging. Vienna, Prague & Warsaw are emerging European source markets and demonstrate keen interest in India. Altogether nearly 80 Buyers participated in the Roadshow from the market. Air India & Jet Airways have contributed to augment the connectivity between important European cities and India.

The Indian Ambassadors in the Helsinki & Prague spoke to the participating Buyers and assured them of their fullest cooperation to not only facilitate travel to India but also partner in promotional activities. Similarly Consular staff in Stockholm, Vienna & Prague supported the Roadshows with their presence and assurance.

At the event, India was represented by 14 sellers including Airlines, State Tourism Boards, Ayurveda Resorts and Destination Management Companies. Dr. U.S. Mishra, Additional Director India Tourism, Amsterdam, and Mr. Jitendra Jadhav, Additional Director, India Tourism, Frankfurt, made significant contribution to the hosting and coordination of these Roadshows were also present in their respective markets. The event brought together a broad spectrum of quality Tourism professionals and suppliers from India covering wide ranging options including Ayurveda Resorts, Luxury Hotels, Airlines, State Tourism Bodies etc. who interacted with over 150 local travel partners and buyers in over 2000 B2B speed meeting sessions.

The Pacific Asia Travel Association (PATA) India Chapter has bagged the PATA Award of Excellence 2016, presented at the Welcome Board Dinner of PATA Travel Mart on 10th September, in Jakarta, Indonesia. Present here from left to right, Mr. SanJeet, Vice Chairman PATA India, Mr. Edward Jones, Chairman PATA Board, Mr. Vinod Zutshi, Secretary Tourism & PATA India Chairman, Mr. Mario Hardy,CEO PATA, Mr. Runeep Sangha, Executive Director, PATA India Chapter.

PATA India Chapter secures Award of Excellence

The Pacific Asia Travel Association (PATA) India Chapter has bagged the PATA Award of Excellence 2016 which will be presented at the Welcome Board Dinner during the upcoming PATA Travel Mart. Commenting on the momentous occasion, Runeep Sangha, Executive Director, PATA India Chapter said, “It is a matter of great pride for us to be selected from 41 other chapters around the world to receive such a prestigious award. It underscores the commitments and efforts of our members, and their unending support to the tourism industry in India. Our focus is on value delivery to our members and we continue to strive for excellence for years to come.” PTM 2016 is scheduled to take place from September 7-9 in Greater Jakarta, Indonesia.

PATA India Chapter Congratulates all their members on winning the National Tourism Award in their respective categories.

  • Madhya Pradesh State Tourism Development Corporation Limited
  • Tourism Corporation Of Gujarat Ltd., Government of Gujarat
  • Karnataka State Tourism Dev. Corpn.

  • SDU Travels, New Delhi
  • Le Passage Tours & Travels
  • Creative Travel
  • Trail Blazer Tours India
  • Indo Asia Leisure Services
  • Travelite (India)
  • Magadh Travels & Tours
  • Maxxfun Holidays
  • HEAT Travels & tours (India)
  • Kalypso Adventures

  • Promoting the North East Region including Sikkim - Club Side Tours & Travels, Darjeeling
  • Promoting the Rest of India - HEAT Travels & tours (India)

  • Eco’s India Mobility & Hospitality
  • HEAT Travels & tours (India)

Tour Operator promoting Niche Segments other than MICE and Adventure
  • Lotus Destinations

Excellence in Publishing in English
  • Kerala Tourism Development Corporation Limited.

Excellence in Publishing in Foreign Language other
  • Kerala Tourism Development Corporation Limited.

Most Innovative use of Information Technology – Social Media / Mobile App
  • Tourism Corporation of Gujarat Limited.
  • Kerala Tourism Development Corporation Limited.

Hotel providing best facilities for the differently abled guests
  • The Lalit, New Delhi

Best Eco Friendly Hotel
  • Jaypee Vasant Continental, New Delhi.

Best Film Promotion Friendly State
  • Gujarat

The Best Adventure Tour Operator
  • Active India Holidays Pvt Ltd.

Mr. Vikram Madhok has been elected as the next Chairman of the PATA Industry Council for the term May 2016 – 17.

It gives me great pleasure to announce that our Honorary Treasurer Mr. Vikram Madhok has been elected as the next Chairman of the PATA Industry Council for the term May 2016 – 17. In addition to assuming this global responsibility Vikram will also sit on the PATA Executive Board. This development will give our Chapter prominence in the PATA world and strong voice in Tourism Forums.

Mr. Madhok has had an illustrious career and over the year specialized in luxury tourism and hospitality. He has served on PATA India Chapter for over 20 years and was also the Chairman of World Travel & Tourism Council (WTTC) India initiative. He has also held important positions like President of Indo-American Chamber of Commerce (NI), EC Member – IATO & several other positions.

Managing Director
Abercrombie & Kent India Private Ltd.
Suite # 506, 5th Floor, COPIA Corporate Suites
JASOLA District Centre, NEW DELHI – 110 025
Board: +91 11 46001600; Mobile # 9810036168

Upon returning from the United States & after a short stint in Banking, Vikram entered the Hospitality & Tourism world in 1985 and held various managerial positions - starting as Product Manager with the Taj group of Hotels for 4 years and moving on to the Oberoi group as Corporate Director – Sales & Marketing for 8 years. He joined Abercrombie & Kent India in 1997 as Executive Director and was subsequently promoted to take over as Managing Director. Abercrombie & Kent is a global travel company with 40 offices and 3000 employees worldwide.

In India he oversees Abercrombie & Kent Inbound Travels, managing over US$ 25 million in top line with 80 full time employees and 6 offices across the country. Abercrombie & Kent (A&K) under his leadership has worn several awards of achievement and four years running as top Tourism Operators in terms of quality Operation and Foreign exchange earnings by Ministry of Tourism, Government of India.

Vikram is a specialist in the tourism and hospitality industry - having had wide exposure in all aspects of the trade during the last 25 years and have been serving in various capacity at the Chapter Level in India for over 20 years as Vice Chairman, Treasurer and Secretary– PATA India and was the Chairman of World Travel & Tourism Council (WTTC ), India Initiative. He has been deeply involved in the activities of prominent industry associations and is the past President of Indo-American Chamber of Commerce northern region ; Founder Member, World Travel & Tourism Council (WTTC) – India Initiative; Executive Committee Member, Indian Association of Tour Operators (IATO); Member, Tourism Committee – Core group, PHD Chamber of Commerce & Industry; Member, Expert Committee on Tourism & Aviation, The Associated Chambers of Commerce and Industry of India (ASSOCHAM). He is also sits on the Asia Pacific (MICE) Board of Starwood Hotels. He has travelled extensively in his career.

He schooled at St. Columbus, Mayo College Ajmer, Hansaraj College Delhi University and pursued an MBA at National University, San Diego.

Vikram has delivered speeches at various travel industry forums including at the Wharton Business School, India Economic Forum, Philadelphia.

He has also been associated with several tourism initiatives within the country, including “The Visit India Year – 2009”, a proposal made by him to the Ministry of Tourism, Government of India which was accepted and implemented with great vigor. He was a member of the Organizing Committee of PATA National Conference 2002 held in New Delhi. Mr Madhok is a keen golfer.

Press Release pursuant to the seminar held on 5th April, 2016 at The PARK, New Delhi, by Mr Mario Hardy, CEO-PATA and Mr John Koldowski, Advisor to PATA, Bangkok.


Ministry of Tourism Government of India launched ‘Swachh Paryatan Mobile App’


NEW DELHI, February 22, 2016 – “Swachh Parayatan Mobile App” was launched by Dr. Mahesh Sharma, the Minister of State (I/C) for Tourism & Culture and Minister of State for Civil Aviation at a function here today. This project is being implemented by the Ministry of Tourism, Government of India through DeGS and NIC. This Mobile App is available on Google Search Engine as ‘Swachh Paryatan’ and initially it is available on Android Phones and very soon it will be available on Apple and Microsoft also. This mobile app shall be monitored by the Project Monitoring Unit of Swachh Bharat Mission in Ministry of Tourism. Addressing on the occasion, Dr. Sharma said that since the general public and the tourists are the largest stakeholders in keeping the monuments clean, the Ministry of Tourism has decided to facilitate the general public to communicate their complaints about any unclean area/garbage piles in and around tourist destinations. He opined that till all stakeholders don’t contribute, such project will not succeed.

The Minister informed that the recently launched Tourist Infoline is getting 11,181 responses daily and is very successful. He dwelt upon many initiatives launched by his Ministry for the benefits of Tourists. He said that the Domestic Tourism has also immense opportunities like International Tourism. That is why the suggestions from public and tourists are solicited on this Mobile App. Shri Vinod Zutshi, Secretary, M/o Tourism in his address said that year 2016 has begun with good news in Tourism sector. A Mega Tourism Summit is expected in July-August this year which will boost the Tourism Sector. He said that M/o Tourism and M/o Culture will work together to make this Mobile App a success.

To start with, 25 Adarsh Smarak Monuments protected by Archaeological Survey of India (ASI) have been identified for inclusion in the app. The application would be scaled up to include more monuments. This mobile app enables the citizens and tourists to take photograph of garbage at the monument and upload the same along with their remarks. The application then sends an SMS to the ASI Nodal Officer concerned with the monument, upon receipt of which the Nodal Officer gets the garbage cleared/removed. The Nodal Officer, thereafter, sends confirmation about the redressal of the complaint through an SMS to the complainant.

1.Leh Palace, Leh, J&K14.Jageshwar Temples, Uttarakhand
2.Humayun’s Tomb, New Delhi15.Sravasti, Uttar Pradesh
3.Qutub Minar Complex, New Delhi16.Sarnath, Uttar Pradesh
4.Red Fort, Delhi17.Vaishali-Kolhua, Bihar
5.Hazardwari Palace,Murshidabad, West Bengal18.Khajuraho Western Gropu Complex, Madhya Pradesh
6.Shore Temple, Mahabalipuram, Tamil Nadu19.Jahaz Mahal Parisar,Mandu, Madhya Pradesh
7.Elephanta Caves, Mumbai, Maharastra20.Martand Temple, Kashmir
8.Red Fort, Delhi21.Vaishali-Kolhua, Bihar

The India to conquer Europe, ended in Milan on Pata roadshow



The Pacific Asia Travel Association (PATA) India Chapter is one of the oldest chapters among PATA's international network of 39 chapters across the world. Formed in 1974 , it has grown to be one of the largest and most dynamic Chapters in the region with 236 members including the Government of India Ministry of Tourism, State Tourism Boards, Service Providers, Airlines, Hotels, Tour Operators and Travel Agents.

PATA is a global organization comprising of private and public sector members. It leads, advocates and acts as a catalyst for the responsible development of the Asia Pacific travel and tourism industry. The enhancement of sustainable growth, value and quality of travel and tourism to, from and within the region, are the prime objectives of the PATA Mission. More on PATA International at

PATA India Chapter is proactive in response to evolving dynamics of the industry and the region and is dedicated to augmenting the strategic objectives of the Association. It works towards enhancing the benefits to the Indian Travel and Tourism Industry through outreach marts, road-shows and network opportunities; the development of professional skills and exposure through seminars, talks and trainings; and actively advocates various elements of responsible tourism with its public and private sector members and stakeholders.

PATA India Chapter has a robust membership. Click here to check our Member List.

If you or your organization is not a PATA member, click here to see the benefits of being a PATA member and Join PATA.

The PATA India website is created to assist PATA members. For more details you can write to the Executive Director at

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